How much does HeyGen cost?
As of 2026-07, HeyGen has five tiers: Free ($0), Creator ($29/month or $24/month billed annually), Pro ($49/month), Business ($149/month plus $20 per extra seat), and custom-priced Enterprise. Paid plans remove the watermark and add credits, longer videos, and 175+ languages. The Creator plan is the most popular paid option.
Why — the first-principles explanation
HeyGen's pricing follows the standard usage-metered SaaS model. Rendering AI video burns real GPU time, so the company cannot offer unlimited output cheaply. Instead it bundles a monthly allowance of credits (1 credit is about 3 seconds of Avatar IV/V video) into each tier, then charges more as you need more minutes, higher resolution, and team features.
The tiers are built as a ladder of intent. The Free plan ($0) exists to let you test the product: 3 videos a month, 1-minute cap, and a watermark you cannot remove. The Creator plan ($29/month, or $24/month if you pay for a year up front) is aimed at solo creators who want watermark-free video and 600 credits. Pro ($49/month, 1,000 credits) adds 4K export and higher volume. Business ($149/month plus $20 per additional seat, 1,500 credits) unlocks team collaboration and SSO, and Enterprise is custom-quoted for unlimited length and commercial terms.
The key economic lever is annual billing. Paying yearly cuts the Creator price from $29 to about $24 a month, roughly a 17% discount, because it locks in your commitment and reduces churn for HeyGen. That is why the sticker price you see depends on whether you toggle 'monthly' or 'annual' on the pricing page.
An example that makes it click
Think of HeyGen pricing like a phone plan. The Free tier is a demo SIM with 3 texts a month and a big 'DEMO' stamp on every message. The $29 Creator plan is the everyday plan: no stamp, 600 'minutes' of credits, and every language. Pro at $49 is like paying for HD calls plus more minutes. Business at $149 is the family plan where each extra person costs $20 to add.
Just like a phone carrier, HeyGen gives you a discount for paying a full year at once, which drops the Creator plan from $29 down to about $24 a month.
How to do it
- Go to heygen.com/pricing and toggle between Monthly and Annual billing.
- Compare the credit allowance and video-length cap for each tier.
- Start on the Free plan to test the avatars and voices first.
- Upgrade to Creator ($29/month) if you need watermark-free video.
- Choose annual billing to save roughly 17% versus paying monthly.
Key facts
- Free plan costs $0/month with 3 videos monthly, a 1-minute cap, and a watermark (as of 2026-07).
- Creator plan is $29/month or about $24/month billed annually, with 600 credits.
- Pro plan is $49/month with 1,000 credits and 4K export.
- Business plan is $149/month plus $20 per additional seat, with 1,500 credits.
- Enterprise pricing is custom and includes unlimited video length.
AI avatar videos and translation for marketing and training.
Affiliate link — we may earn a commission at no cost to you.▶ The 60-second explainer (script)
How much does HeyGen cost? As of mid-2026, there are five tiers. The Free plan is zero dollars but caps you at three one-minute videos a month with a watermark. The Creator plan is twenty-nine dollars a month, or about twenty-four if you pay yearly, and it removes the watermark and gives you six hundred credits. Pro is forty-nine dollars for a thousand credits and 4K export. Business is one hundred forty-nine dollars a month plus twenty dollars for each extra team seat, with fifteen hundred credits. And Enterprise is custom-priced for unlimited video length. The trick to saving money is annual billing, which knocks roughly seventeen percent off. Remember, prices are metered by credits, where one credit is about three seconds of avatar video, so pick the tier that matches how many minutes you actually need each month.
What authoritative sources say
People also ask
Is there a free version of HeyGen?
Yes. The Free plan costs $0 and allows 3 videos per month up to 1 minute each, but every video keeps a watermark.
How much do I save with annual billing?
About 17%. The Creator plan drops from $29 to roughly $24 per month when billed yearly.
Which plan removes the watermark?
Any paid plan, starting with Creator at $29/month, lets you turn off the watermark.
Do team seats cost extra?
On the Business plan, the base is $149/month and each additional seat adds $20/month.